The What If Card™
A simple backup when phones or memory fail
Everyday readiness and peace of mind, engraved in metal. Keep the names and numbers that matter most always within reach—no battery, no signal, no unlock code required.
Create Your Card
Small things that become big in an instant
The What If Card is a small, engraved metal wallet card that displays important contact and personal information.
It exists to provide clarity when:
  • phones are dead, lost, damaged, locked, or unreachable
  • stress or shock affects memory
  • quick access to names and numbers matters
This is a physical object, not an app.
It's calm, practical, and preparedness-focused. Not fear-based. Not panic-driven. Just ready.
Card Types
Family / Memory Card
For the owner
  • Helps remember names and phone numbers under stress
  • Useful even when no one else is involved
ICE (In Case of Emergency) Card
For others helping the owner
  • Shows who to contact and basic guidance
  • Designed to be found quickly in a wallet, bag, or vehicle
Many people choose multiple cards for:
  • themselves
  • family members
  • kids
  • dependents
  • different locations (wallet, glovebox, backpack, home)
Prepared, Not Panicked
We're here to help you achieve practical readiness. It's about being prepared, not panicked, for life's unexpected moments.
Our focus is on empowering you with simple tools to face challenges calmly. This isn't about fear or worst-case thinking; it's about confident readiness, ensuring you're ready for those small things that can quickly become significant.
Small Things That Become Big in an Instant
Stress affects recall. Phones aren't always accessible. Forgetting a name or number can happen to anyone. Having information written down creates calm clarity.
We've all been there. The moment when you need a number and your mind goes blank. The moment when your phone is dead and you can't remember if it's 555-0123 or 555-0132. The moment when someone asks "who should I call?" and you freeze.
These aren't dramatic emergencies. They're everyday moments that become harder under pressure.
Stress doesn't just make us feel scattered—it actually affects our ability to recall information. Names we know by heart suddenly feel just out of reach. Numbers we've dialed a hundred times vanish from memory.
Having information written down creates calm clarity. It removes the mental load. It gives you one less thing to worry about when everything else feels uncertain.
What if…
What if your phone battery is dead?
What if you know the name but not the number?
What if stress makes your mind go blank?
What if you're traveling alone and need to call home?
What if… but…
1
What if your phone is gone
but the card is still in your wallet?
2
What if you forget the number
but it's engraved right there?
3
What if someone needs to help
but doesn't need your phone to do it?
Why a Physical Card (Not Just a Phone)
Phones rely on battery, signal, and access. Phones can be locked or damaged. Memory is unreliable under stress. A metal card is always readable, always accessible.
No battery
No login
No unlock code
No signal required

First responders and bystanders repeatedly rely on physical contact cards when phones aren't usable.
This isn't theory. This is what actually happens in real situations. When someone needs help, the first thing people look for is a wallet. Not a phone that might be locked, dead, or damaged—but a wallet with a card that can be read immediately.
More "What If" Moments
  • What if you're in an accident and can't speak?
  • What if your child needs to call you but their phone is lost?
  • What if you're helping someone else and they can't remember their own contacts?
  • What if you're in a place with no cell service?
  • What if someone finds your bag and wants to return it?
  • What if you need a number but your contacts app won't load?
  • What if you're traveling internationally and your phone doesn't work?
  • What if the person who needs to help you doesn't speak your language but can read a number?
How This Is Different From Other ICE Cards
Not disposable paper
Paper tears, fades, and gets destroyed by water or wear. This is permanent.
Not plastic novelty cards
Plastic cracks and scratches. Printing wears off. Metal lasts.
Engraved metal for permanence
Information is engraved into the surface, not printed on top. It won't fade or rub off.
Designed for both personal memory AND emergency use
This isn't just for emergencies. It's for everyday moments when you need information fast.
Supports multiple cards for multiple locations
One card works. Multiple cards remove more points of failure.
Why People Buy More Than One
While one ICE card provides an essential safety net, many of our customers choose to purchase multiple cards to ensure critical information is always accessible, no matter the situation or location. This strategy significantly enhances peace of mind, covering various aspects of daily life and travel.
Wallet
Your primary card. Always with you.
Glovebox
For when you're driving and your wallet isn't accessible.
Backpack / purse
A backup in the bag you carry most often.
Home (fridge / meds area)
For family members or caregivers who might need it.
Travel bag
Especially useful when traveling alone or internationally.
One per family member
Each person has their own contacts and information.
A single card provides crucial support, but multiple cards eliminate potential points of failure, offering a robust safety measure for you and your loved ones.
Kids & Dependents
For parents and guardians, the Kids & Dependents card offers peace of mind. Whether your child is at school, attending a summer camp, participating in sports, or embarking on a family trip, this card ensures they always have vital information on hand. It's also invaluable for managing medical conditions or coordinating care in various situations, providing immediate access to critical details when it matters most.
A child or dependent's card can include:
Parent/guardian contacts
Multiple numbers so someone can always be reached.
Doctor
Medical provider contact information.
Allergies
Critical medical information that needs to be known immediately.
Simple instructions
Brief guidance for anyone helping your child or dependent.
How It Works
01
Choose your card type(s)
Family/Memory Card, ICE Card, or both. One card or multiple cards for different locations.
02
Enter the names and numbers you want engraved
The information that matters most to you. The contacts you need to remember or that others need to reach.
03
We engrave and ship your metal card
Your information is permanently engraved into durable metal and shipped directly to you.
Simple. Clean.
BUILT TO LAST
Why Metal Matters
Doesn't tear
Metal won't rip or fall apart like paper or cardstock.
Doesn't smudge
Engraved text stays clear. No ink to run or blur.
Doesn't fade
The information is carved into the surface, not printed on top.
Stays readable over time
Years from now, your card will look the same as the day you received it.
Tie this back to trust and reliability.
When you need information, you need to trust it will be there. Metal doesn't let you down. It doesn't wear out. It doesn't become unreadable. It just works.
A Few More "What If" Moments
What if your phone is stolen — but your card is safe in your wallet?
What if you're in shock and can't think clearly — but the card does the thinking for you?
What if someone needs to contact your family — but they don't know who to call?
  • What if you're unconscious and someone needs to know your medical contacts?
  • What if your elderly parent forgets their own phone number?
  • What if you're in a remote area with no way to charge your phone?
  • What if you drop your phone in water — but the metal card is unaffected?
  • What if you can't remember your spouse's work number — but it's right there on the card?
  • What if your child is scared and can't unlock their phone — but they can read the card?
You don't need to worry about every possible scenario. You just need to be ready for the ones that matter.
Calm confidence
Prepared, not paranoid
Ready, not rushed